What is the difference between clickwrap, browsewrap and sign-in wrap?
Clickwrap asks for a separate action that means agreement, browsewrap relies on a link and continued use, and sign-in wrap tells the customer that pressing a button for another purpose also accepts the terms.
Lawyers and courts sort online agreements by how the customer is asked to agree. The labels are shorthand, and courts look at the actual screen, but they are a useful map.
In a clickwrap flow the customer takes an action whose only meaning is agreement, such as ticking an unchecked box next to a statement that they accept the terms. In a browsewrap flow the terms are posted behind a link and the business treats use of the site as acceptance. A sign-in wrap sits between the two: text near a button says that by signing up, signing in or continuing, the customer agrees to the linked terms.
The outcomes in the rulings below follow that order. A Perkins Coie summary of a case over the Honey browser extension reports that the court denied arbitration for ten of twelve plaintiffs for lack of evidence of clear assent, and granted it for the two who had gone through a clickwrap flow.
| Form | How the customer agrees | What a court looks for | What to keep |
|---|---|---|---|
| Clickwrap | Ticks a box or presses a button that states agreement to the terms | That the statement was visible and the action was required | The screen as shown, the terms version and the click event |
| Sign-in wrap | Presses a button for another purpose, with a notice nearby that doing so accepts the terms | Whether the notice was conspicuous and explicitly tied the button to the terms | The exact notice wording, its placement and size, and the button label |
| Browsewrap | Keeps using the site; the terms sit behind a link | Whether the customer had actual or reasonably conspicuous notice at all | Evidence of notice, which is usually what is missing |
What do courts look for?
They look for reasonably conspicuous notice of the terms and an unambiguous action by the customer that shows agreement.
The two-part test appears across the rulings. In Chabolla v. ClassPass, decided on 27 February 2025, the Ninth Circuit held a sign-in wrap unenforceable for lack of reasonably conspicuous notice and unambiguous assent. The law firm Fenwick described the decision as a signal of tougher standards for online agreements.
Notice is about the screen: where the reference to the terms sits, how large and legible it is, whether the link looks like a link, and how much else competes for attention. Assent is about the action: whether the customer was told, in plain words, that this click means agreement to those terms.
The burden falls on the party that wants to enforce the terms. A company moving to compel arbitration has to put the screen and the customer's action in front of the court. If it cannot show what this customer saw, the clause is unlikely to be enforced, however well it was drafted.
Outcomes also vary by court. One commentator cited in the research notes that the Second Circuit takes a more flexible approach than the Ninth, so a flow that fails in California may be judged differently in New York.
Which recent rulings show how online terms fail?
Rulings from 2025 and 2026 refused to enforce terms where the button said something other than agreement, where sign-up was possible without acknowledging the terms, and where the linked document lacked the clause being enforced.
Wong v. LaserAway, decided in the Northern District of California on 15 July 2026, concerned a lead form. As summarized by the law firm Kilpatrick and by the National Law Review, the court held that clicking a button labelled 'GET MORE INFO' did not manifest assent to the terms, and it denied the motion to compel arbitration.
A ruling involving Red Robin in the Middle District of Florida on 6 April 2026 went the same way. According to TCPAWorld's account, the court treated the flow as browsewrap because people could sign up without acknowledging the text-messaging terms, and the link the company attested to did not contain the arbitration clause.
On 4 and 5 November 2026 the Ninth Circuit issued two memorandum dispositions, in case numbers 25-7045 and 25-7161, affirming denials of arbitration where a sign-in wrap lacked an explicit advisement. These are non-precedential, so they bind only the parties, but they show how the court is applying the test.
A caution on all of these: the research behind this guide worked from law-firm summaries and did not read each opinion in full. Read the decision itself, or ask counsel, before relying on any one of them.
Do companies ever win these disputes?
Yes: courts enforce terms when the flow is a clear clickwrap and the company can prove the customer went through it.
The Honey case shows both results in one ruling. The two plaintiffs who had gone through a clickwrap flow were sent to arbitration, and the ten for whom the company lacked evidence of clear assent were not.
Wilkins v. Cruise, a 2026 California Court of Appeal decision, is reported by the law firm Proskauer under a headline that an employee was bound by the customer arbitration agreement. Companies do win when acceptance is clear.
The dividing line in these cases is the design of the screen and the quality of the proof. The subject matter of the terms plays little part. An explicit acceptance step and a record of it do most of the work.
What should you record at the moment of acceptance?
Record what the screen showed, which version of the terms was linked, what the customer did, and when, tied to an account or other identifier.
Disputes over terms are often decided years after the customer signed up, and by then the sign-up page has been redesigned several times. A declaration from an employee describing how the page generally worked is weaker than a record of the page as it was.
Record keeping is its own point of failure. A commentary on White v. PayPal is titled 'If You Don't Keep Good Records, Don't Be Surprised If Your TOS Formation Fails in Court'. The research behind this guide could confirm only that title, not the article's content, but the warning in it matches what the rulings above turn on.
Consentra's Assent Log records how terms were presented and how each customer accepted them, version by version. Whether your terms are enforceable in a given court is a question for your counsel.
- A capture of the screen as rendered for that device size, including the notice text and the button label
- The exact wording that tied the action to the terms
- The version of each document linked, with its full text and effective date
- Whether a box was unchecked by default and whether the flow could be completed without the acceptance step
- The action taken, with date, time, account, device and network details
- Confirmation that the linked document contained the clause you may later rely on
- A dated history of every change to the acceptance screen
How should you handle changes to your terms?
Treat a change as a new agreement: give clear notice of it, ask for a fresh acceptance where the change matters, and record which version each customer accepted.
The rulings covered here concern how an agreement was first formed. The same two questions, notice and assent, are the natural ones to ask about a later change, though the research notes do not cover rulings on amendments specifically. Ask counsel how the courts you are likely to face treat updated terms.
As a matter of record keeping, the task is clear. For each customer, a business should be able to say which version they accepted at sign-up, which later versions they were told about and how, and which of those they accepted by a recorded action.
The Red Robin ruling shows a related risk. The company pointed to one linked document, and that document did not contain the arbitration clause. When several sets of terms exist, such as general terms, text-messaging terms and a loyalty program, the record has to show which document was linked on the screen the customer saw.
- Give every version of the terms an identifier and an effective date, and keep the full text of each
- Record how notice of a change was given (email, in-product screen, sign-in prompt) and when
- For changes to dispute resolution or liability, ask for a recorded acceptance instead of relying on continued use
- Keep the acceptance record for the old version; do not overwrite it with the new one
- Check that each link on the acceptance screen points to the document you intend
Does this apply to text-message sign-up and lead forms?
Yes: two of the 2026 rulings arose from a lead form and a text-message sign-up, where the button was built to collect a phone number and the terms were an afterthought.
LaserAway involved a lead form with a 'GET MORE INFO' button, and Red Robin involved text-messaging terms. In both, the form existed to capture contact details, and agreement to terms was attached to it loosely.
A form like that carries several kinds of consent at once: consent to be texted or called, acceptance of terms, and often an arbitration clause. Each has its own test, and a single vaguely labelled button may satisfy none of them.
The record needed is the same in each case: what the person was shown, what they clicked, when, and on which device. A business that keeps that record for its text opt-in already has most of what it needs to show acceptance of its terms, provided the screen asked for that acceptance explicitly.
Common questions
Are terms of service enforceable if the customer never clicked anything?
Often not. Terms that sit behind a link, with continued use treated as acceptance, are called browsewrap, and courts enforce them only where the customer had actual or reasonably conspicuous notice. Several 2025 and 2026 rulings refused to enforce arbitration clauses presented that way.
Is a checkbox required for online terms to be binding?
No court in the rulings covered here requires a checkbox as such. What courts ask for is reasonably conspicuous notice and an unambiguous action showing agreement. An unchecked box next to a clear statement of agreement is the most reliable way to meet that test, which is why clickwrap flows fare best.
Why do arbitration clauses fail online?
They usually fail at formation, before the clause itself is read. In recent rulings the button label did not mention the terms, the notice was not conspicuous, sign-up was possible without acknowledging the terms, or the linked document did not contain the clause. The company also has to prove what the customer saw.
What is a sign-in wrap agreement?
It is a flow where text near a button says that signing up, signing in or continuing means the customer accepts the linked terms. The Ninth Circuit held one unenforceable in Chabolla v. ClassPass in February 2025 for lack of conspicuous notice and unambiguous assent. Whether one holds up depends on the wording and layout of the specific screen.
How do I prove a customer accepted my terms?
Produce a record made at the time: the screen as shown, the notice wording, the version of the terms linked, the customer's action and its date and time, tied to their account. A general description of how the page usually works is weaker. Keep each version of the screen and the terms, since the dispute may come years later.
Do customers have to agree again when terms change?
The rulings covered in this guide deal with first acceptance, so ask counsel about the rule in your courts. As a matter of proof, a recorded acceptance of the new version is far easier to show than notice plus continued use. At a minimum, record which version each customer accepted and how they were told of any change.
Reviewed 12 November 2026
Consentra is software. Nothing on this site is legal advice, and using Consentra does not by itself make a business compliant with any law or carrier rule. Whether a rule applies to your business is a question for your counsel.
Sources
- Fenwick: Ninth Circuit on Chabolla v. ClassPass
- Kilpatrick: Wong v. LaserAway
- National Law Review: GET MORE INFO is not agreement
- TCPAWorld: Red Robin denied arbitration
- Ninth Circuit memorandum, No. 25-7045 (4 November 2026)
- Ninth Circuit memorandum, No. 25-7161 (5 November 2026)
- Perkins Coie: court rejects arbitration clause that relied on sign-in wrap
- Proskauer: employee bound by customer arbitration agreement
- Pulse: commentary on White v. PayPal and record keeping
