What do the California ADMT regulations require? A business covered by the California Consumer Privacy Act that uses automated decision-making technology to make a significant decision about a person must give a pre-use notice, offer a way to opt out or appeal, and answer requests for access. A business already doing this must be in compliance by 1 January 2027.
The rules took effect on 1 January 2026 with that one-year runway. This article works from the regulation text published by the California Privacy Protection Agency and says where it relies on a law-firm summary.
What are the California ADMT regulations?
They are the article of the CCPA regulations that governs automated decision-making technology used for significant decisions about consumers.
ADMT stands for automated decision-making technology. The rules are Article 11 of the CCPA regulations, sections 7200 to 7222. They were adopted in a package with rules on risk assessments, cybersecurity audits and insurance companies.
The agency's rulemaking page gives the dates. The board adopted the package on 24 July 2025. The Office of Administrative Law approved it and filed it with the Secretary of State on 22 September 2025. It took effect on 1 January 2026.
The ADMT article has its own compliance date. Section 7200 says a business that uses ADMT for a significant decision before 1 January 2027 must be in compliance no later than that date. A business that starts on or after that date must comply whenever it is using the technology for a significant decision.
California ADMT rules at a glance
The table lists each duty, the short version and the section of the regulations it comes from.
Every row is taken from the regulation text or the agency's own pages, read on 12 November 2026. Section numbers refer to Title 11 of the California Code of Regulations.
The table is a map of the article and leaves out detail. The sections that follow give the conditions attached to each duty.
| Topic | Short answer | Source |
|---|---|---|
| Compliance date | 1 January 2027 for existing uses | Section 7200(b) |
| Who | A business that uses ADMT to make a significant decision about a consumer | Section 7200(a) |
| Pre-use notice | Required at or before collecting the personal information to be processed | Section 7220 |
| Opt-out | Required, with two or more submission methods, unless an exception applies | Section 7221 |
| Human appeal exception | No opt-out needed if a human reviewer with authority can overturn the decision | Section 7221(b)(1) |
| Stop after opt-out | As soon as feasibly possible, no later than 15 business days | Section 7221(n) |
| Access | Plain-language explanation of purpose, logic and outcome | Section 7222 |
| Risk assessment | Required before using ADMT for a significant decision | Section 7150 |
Which businesses are covered?
Only businesses subject to the CCPA, which the agency describes as for-profit companies doing business in California that meet one of three thresholds.
The agency's FAQ lists the thresholds. A business is covered if it has gross annual revenue of $26.625 million or more, a figure the FAQ gives as effective 1 January 2025. It is also covered if it buys, sells or shares the personal information of 100,000 or more California residents or households, or derives 50 percent or more of annual revenue from selling or sharing that information.
The FAQ says the law generally does not apply to nonprofits or government agencies. It also says consumers include California residents who are employees or job applicants, and that earlier exemptions for employee and business-to-business data expired on 31 December 2022. That is why these privacy rules reach hiring and workplace tools.
Employers have a second set of rules to read. The research notes record that California Civil Rights Council regulations on automated-decision systems took effect on 1 October 2025, and that Mayer Brown reports a four-year record-keeping period under them. Those rules come from employment discrimination law and apply separately.
What counts as ADMT and a significant decision?
ADMT is technology that replaces or substantially replaces human decision-making, and a significant decision is one that provides or denies lending, housing, education, employment or health care.
ADMT means any technology that processes personal information and uses computation to replace human decision-making or substantially replace it. Substantially replace means the business uses the output to make a decision without human involvement.
Human involvement has three parts. The reviewer must know how to interpret and use the output, must review and analyze the output and any other relevant information, and must have the authority to make or change the decision. A person who clicks approve on whatever the software recommends would not appear to meet that description.
Ordinary tools are excluded as long as they do not replace human decision-making. The regulation lists web hosting, data storage, firewalls, spam filtering, spellchecking, calculators, databases and spreadsheets, among others. The table shows what counts as a significant decision.
| Area | What the definition includes |
|---|---|
| Financial or lending services | Credit or loans, transmitting or exchanging funds, deposit or checking accounts, check cashing, installment payment plans |
| Housing | A home, residence or sleeping place, for permanent or temporary occupancy |
| Education | Admission or acceptance, credentials such as a degree or certificate, suspension and expulsion |
| Employment or independent contracting | Hiring, allocation of work, pay and bonuses, promotion, demotion, suspension and termination |
| Health-care services | Diagnosis, prevention or treatment, or the assessment or care of a person's health |
| Excluded | Advertising to a consumer is not a significant decision |
What must the pre-use notice say?
It must explain the specific purpose, the right to opt out or appeal, the right to access, the ban on retaliation and how the technology works.
Section 7220 requires the notice to be presented prominently and conspicuously at or before the point when the business collects the personal information it plans to process with ADMT. If the information was collected earlier for another purpose, the notice comes before the new processing. It must be presented in the manner in which the business primarily interacts with the consumer.
The purpose has to be specific. The regulation says a business must not describe it in generic terms such as to make a significant decision. The notice must also say how the technology processes personal information, what type of output it produces, how that output is used, and what the alternative process is for someone who opts out.
A business may fold the notice into its notice at collection if all the required content is there. It may give one consolidated notice for several uses. Trade secrets and information that would undermine security or fraud prevention do not have to be included.
- A plain-language explanation of the specific purpose for which ADMT will be used.
- The right to opt out and how to submit the request, or the right to appeal if the human appeal exception is used.
- The right to access ADMT and how to submit that request.
- A statement that the business may not retaliate against consumers for exercising their rights.
- How the ADMT works: the categories of personal information that affect the output, the type of output, and how it is used in the decision.
How does the ADMT opt-out work, and when is it not required?
A consumer can opt out through at least two methods, unless the business offers a human appeal or the use falls within two narrow work and education exceptions.
Section 7221 requires two or more designated methods for submitting an opt-out. A business that interacts with consumers online must at least offer an interactive form reached from a link in the pre-use notice. A cookie banner does not count by itself. The business may not require an account or a verified request.
Timing is set out in the text. If the consumer opts out before processing starts, the business must not start. If the request comes later, the business must stop processing that person's information with the ADMT as soon as feasibly possible and no later than 15 business days after receiving it. It must also tell its service providers. It must then wait at least 12 months before asking that person to consent again.
There are three exceptions. The first is the human appeal exception: the business gives the consumer a way to appeal the decision to a human reviewer who has authority to overturn it. The second covers admission, acceptance and hiring decisions where the ADMT is used solely to assess the person's ability to perform and does not unlawfully discriminate. The third covers allocation of work and compensation on the same conditions.
A business that relies on an exception has to say so. The pre-use notice must describe the appeal process, or identify the specific exception relied on.
What is the right to access ADMT?
It is the right to a plain-language explanation of why the technology was used on you, how it worked and what the outcome was.
Section 7222 lists what a response must contain. It covers the specific purpose for which ADMT was used with respect to the consumer, information about the logic that lets the person understand how their information produced an output, and the outcome of the decision-making process, including how the output was used.
Generic language is ruled out here too. The regulation gives to improve our services as an example of a purpose description that is not acceptable. If a human took part in a way that falls short of the human involvement standard, the response should say what that person's role was.
Access requests are verified like other CCPA requests. A business may use its existing methods for requests to know, delete or correct. As with the notice, trade secrets and security-sensitive information may be left out.
What about risk assessments?
Using ADMT for a significant decision is one of the activities that requires a risk assessment before the processing begins.
Section 7150 lists the processing activities that present significant risk to consumers' privacy. Using ADMT for a significant decision concerning a consumer is on the list. A business must conduct a risk assessment before initiating that processing.
For processing that began before the regulations took effect and continues afterwards, the assessment is due no later than 31 December 2027. Risk assessment information for 2026 and 2027 must be submitted to the agency no later than 1 April 2028.
The research notes record the same dates from summaries by the law firms Hunton and Manatt. Cybersecurity audit duties in the same package phase in on a separate schedule tied to revenue, which this article does not cover.
Preparing before 1 January 2027
Find where automated tools make significant decisions, decide between an opt-out and a human appeal, and write the notices.
The steps below follow the order of the regulation. Whether a given tool is ADMT, and whether a business is covered at all, are questions for counsel.
The inventory comes first because every later step depends on it. A notice cannot name a specific purpose until someone has written down what each tool decides.
- List each tool that produces a score, ranking or recommendation used in lending, housing, education, employment or health-care decisions.
- For each, record whether a human with authority reviews the output and can change the decision.
- Choose between offering an opt-out and offering a human appeal, and document the choice.
- Draft the pre-use notice with a specific purpose statement and place it where the information is collected.
- Build two opt-out methods and a way to confirm a request was processed.
- Prepare the access response and start the risk assessment.
- Keep a dated record of each notice delivered and each request received.
Common questions
When do the California ADMT regulations take effect?
The regulations took effect on 1 January 2026. Section 7200 gives businesses already using ADMT for significant decisions until 1 January 2027 to comply with the ADMT article. A business that starts later must comply from the time it starts.
What is ADMT under the CCPA?
It is any technology that processes personal information and uses computation to replace human decision-making or substantially replace it. Substantially replace means the output is used to make a decision without human involvement. Tools such as spreadsheets, calculators and spam filters are excluded if they do not replace human decision-making.
Do the ADMT rules apply to hiring software?
Hiring is listed as a significant decision, and the agency says job applicants and employees are consumers under the CCPA. If a covered business uses technology that replaces human decision-making in hiring, the article applies. A narrow exception removes the opt-out duty, though not the notice duty, where the tool is used solely to assess ability to perform and does not unlawfully discriminate.
Can a business avoid offering an opt-out?
Yes, in three situations. The broadest is the human appeal exception, where the consumer can appeal to a human reviewer who has authority to overturn the decision. The business must then describe the appeal process in the pre-use notice.
Does a human in the loop take a tool outside the rules?
It can. The definition applies when technology replaces or substantially replaces human decision-making. A reviewer who knows how to interpret the output, analyzes it with other relevant information, and has authority to change the decision counts as human involvement. A nominal sign-off is unlikely to fit that description.
Is advertising covered by the ADMT rules?
The definition of significant decision says it does not include advertising to a consumer. Other CCPA rights, such as the right to opt out of the sale or sharing of personal information, still apply to advertising. Those are separate rules.
What does this article leave out?
It does not cover penalties, the cybersecurity audit schedule or the detailed content of a risk assessment. It does not review any enforcement action, because the ADMT compliance date has not yet arrived. The description of the employment regulations comes from a law-firm summary recorded in research notes and was not checked against the text.
Reviewed November 13, 2026
Consentra is software. Nothing on this site is legal advice, and using Consentra does not by itself make a business compliant with any law or carrier rule. Whether a rule applies to your business is a question for your counsel.
Sources
- California Privacy Protection Agency: Text of regulations, CCPA updates, cybersecurity audits, risk assessments, ADMT and insurance (approved 22 September 2025)
- California Privacy Protection Agency: CCPA updates, cybersecurity audits, risk assessments, ADMT and insurance regulations, rulemaking page (read 12 November 2026)
- California Privacy Protection Agency: Frequently asked questions (read 12 November 2026)
- Hunton: CPPA finalizes CCPA regulations on automated decision-making technology, risk assessments and cybersecurity audits (2025)
- Manatt: California finalizes rules on automated decisionmaking, risk assessments and cybersecurity audits (2025)
- Mayer Brown: California adopts new employment AI regulations effective 1 October 2025 (August 2025)
